To post classified ads, one needs to identify a forum where his or her advertisement will receive a higher exposure to the targeted audience. In conventional media, classified advertisements were the reserve of the print media. This included newspapers and magazines. With the internet revolution and the increased use of technology, forums where one can post classified ads have diversified to include online sites. Classified advertisements are specific type of advertisements, which are categorized into different sections. They are usually published in the same style, size and typeface. Although the conventional classified advertisements were without illustrations, people now use illustrations on the classified sections of either traditional media or internet site.
To post classified ads, businesses or individual service or product sellers realize that their listings will be published in a set section of a publication, electronic media (radio and TV) or the internet. Usually, the classified ads section attracts fewer costs than other forms of advertisement. Because of the affordability presented to the public, the classified section attracts many small advertisements, which form a major source of revenue for the publisher. The section is beneficial to advertisers because apart from being affordable, the advertisers who post classified ads are assured that their adverts would be read by different people who read the section daily seeking products or services in real estate, the employment sector, automotive section, legal notices, lost and found section and personal section among others.
Small business owners or individuals are able to target a wider market when they post ads. This is because unlike large businesses, the small businesses or individuals can barely afford or sustain regular advertisements in the main media segments. In additional to the traditional media and the internet, one can post classified ads on radio and TV. Online classified advertisements do not adhere to the per-line pricing, as is the case with traditional media. As such, online classified are longer than the typical classified advertisements published in print or broadcast media. In addition, post ads are more searchable than the offline classified ads.
Individuals or small business owners who post ads online have a wider market than those who post the same on local paper, magazines or newspapers. This is because the internet has a wider scope and longevity. Unlike dailies or magazines whose audience is restricted to specific days or a short period of time, online advertisements are timeless as long as the product or service is still valid. Because the classified advertisements are free regulatory and usually made on low-cost structures, some sites allow people to post classified ads free. By doing this, the websites not only attract advertisers, but also a higher number of people visiting the site in search of different items.
In traditional media, one would have to book advertisement space prior to posting the advertising. With the online-classified sections however, one need the process involved to post classified ads is simple. It involves submitting the advert to the website owners and making payment, if any.